Luvarly

CRM software for B2B teams, from first call to signature.

Zenit keeps leads, companies, deals, quotes and contracts in one calm place and tells each seller what needs them today. Customers sign quotes online, renewals come up before the notice date, and we host it in the EU or you run it on your own server.

The Zenit home screen of a sales manager: won this quarter against the quota, the weighted pipeline, open deals, win rate, average deal size and sales cycle, and a list of what needs attention, such as a discount to approve and quotes a customer has opened.
A sales manager's home screen in the demo. Every company and name in it is made up.

Your pipeline, stage by stage.

Zenit is CRM software for B2B teams in the Netherlands and the rest of Europe. Every open deal sits on one board with its amount, close date and next step; below, each stage a deal passes and what Zenit does for you there.

The deals board in Zenit: columns for New, Qualified, Demo, Proposal and Negotiation, each with its number of deals and their total, and cards with the company, the amount, the close date and the next step.

New. Leads that explain their score.

Leads from your web forms and from your sellers land in one list, each with a score and the reasons behind it. Round-robin assignment spreads them over the team, and a warning stops two people calling the same company.

  • Hot, warm and cold at a glance
  • Assigned to the team in turn, or to one person
  • Converted into a company, a contact and a deal in one step
The leads list in Zenit: 189 open leads, 29 of them new this week, each with its score and a hot marker, its status, its source such as a web form, a webinar or a referral, and when it was last contacted.

Qualified. Every deal tells its whole story.

A deal holds its contacts with the part each one plays, the products it sells, its quotes and every call, email and meeting. One-off and recurring amounts are kept apart, so you see what a customer is worth this year and every month after.

  • Products as quote lines, with a recurring price per month or year
  • Who decides and who influences, for every contact on the deal
  • Notes, calls, emails, tasks and meetings in one timeline
A won deal in Zenit, Planner Basis for Mulder Elektro: the amount split into €2,995 one-off and €348 a month, two contacts marked as decision maker and influencer, three products, a signed quote and the stage history from New on 21 September to Won on 23 October 2026.

Demo. The day's work, on any screen.

Calls, meetings and tasks form one work list, with a week and month calendar per person or for the whole team. Today lists what needs each seller: overdue tasks, deals past their close date and quotes opened but not signed.

  • Today, overdue and upcoming in one list, with keyboard shortcuts on a laptop
  • A bottom bar on a phone, for a quick update between two visits
  • Notifications and emails in each person's own language
Activities in Zenit on a phone: five overdue and seven today, with tasks such as a follow-up call, a meeting to plan and a contract to send, each with the company it belongs to.
An open deal on a phone: the stage with its probability, the amount, the recurring value, the close date and the next step, a demo planned for today.

Proposal. Know when a quote is read.

Build a quote from the deal in a few clicks, with VAT per rate and reverse charge for business customers elsewhere in the EU. The customer opens it on a page of their own, and Zenit tells you how often and how recently, so you call while it is fresh.

  • Every quote kept as it was sent, with its history
  • A link for the customer, ready to copy
  • Viewed, sent and created in one timeline

Part of the quotes module

A quote in Zenit for Dijkstra Witgoed with the note that the contact viewed it three times, the last time within the hour, the quote itself with its lines and VAT, the link for the customer and a history of created, sent and viewed.

Negotiation. Discounts within limits.

A discount above the limit you set does not reach the customer by itself: the quote waits for the sales manager, who sees the discount, the amount and the seller's reason in one list, and decides with one click.

  • Approve or reject, with the seller's reason beside it
  • Every earlier decision on the same page
  • Each decision recorded with who made it and when

Part of the quotes module

Approvals in Zenit: one quote waiting for a decision, OFF-2026-0099-v2 for Groothandel Meijer, with an 18% discount against a limit of 15% and the seller's reason, above a list of earlier decisions, all approved.

Won. Signed online, with the proof kept.

The customer signs on that same page, on a laptop or a phone, with their name and title. The deal is won the moment they do, and when it has a monthly or yearly price, a contract starts with it.

  • A simple electronic signature under art. 3:15a of the Dutch Civil Code
  • A fingerprint of the exact text the customer signed
  • A confirmation email to the customer with a link to what they signed

Part of the quotes module

The customer's page for quote OFF-2026-0107 after signing, in Dutch as the customer reads it: the quote lines with VAT, and a box confirming it was signed by Hans Mulder, owner, with the time, the IP address and a SHA-256 fingerprint.
A quote waiting for a signature on a phone: the lines, the total of €7,814.18 and a sign button.
What the signature records
Signed by
Hans Mulder, owner
Time
23 Oct 2026, 10:45
IP address
213.127.215.10
Fingerprint (SHA-256)
5d50d30bb3d526e0…f8941b7fa9

The fingerprint belongs to the exact text that was signed; change one word and it no longer matches.

Renewal. Recurring revenue that renews on time.

Zenit adds up the MRR and ARR, lists what renews in the next 90 days, warns before the notice date passes and opens the renewal deal for you. A contract past its end date ends or renews on its own.

  • Notice deadlines with a warning while there is still time
  • New, renewed and churned revenue for each quarter
  • Cancellations recorded with their reason and date

Part of the contracts module

The contracts screen in Zenit: monthly and yearly recurring revenue, active contracts, new and churned revenue this quarter, 22 contracts renewing within 90 days, and a list with each contract's monthly amount, end date and notice date, the passed ones in red.

And what the quarter adds up to.

Per seller and per quarter: the quota, what is won, what they commit to, the best case and the pipeline behind it. A manager can adjust a seller's figures, and Zenit keeps both. The forecast is an optional module.

Won this quarter

€780,283

of a €1,930,000 quota

40% won with 26% of the quarter gone

Commit
€782,210after managers' adjustments
Best case
€1,179,292if the likely deals close too
Pipeline
€2,880,124€1,878,134 weighted
The forecast in Zenit for the fourth quarter of 2026: won against the quota, the commit, the best case and the pipeline, and a table per team and seller with quota, won, commit, best case, pipeline, what is still to go and the percentage attained.

Pay for the modules you use.

The core covers what every sales team needs. Seven modules are optional, and an installation holds only the ones you take: the code for the rest is not in it at all.

In every installation

  • TodayKey figures with their trend, what needs attention, today's agenda and won per month, for yourself or the team.
  • Activities and calendarTasks, calls and meetings as a work list, and a week and month calendar per person or team.
  • LeadsA score that explains itself, round-robin assignment, duplicate warnings and conversion in one step.
  • Deals and pipelinesStages with probabilities and limits, a board and a list, saved views and bulk changes.
  • Companies and contactsEvery account with its deals, quotes, contracts and history, and duplicates merged.
  • ProductsThe catalogue with prices, cost, margin, VAT rate and recurring billing.
  • ReportsTen reports, from pipeline and win rate to lost reasons and lead sources, each with a table and CSV export.
  • ImportCompanies, contacts and leads from a CSV file, with column mapping, a check per row and duplicate handling.
  • Settings and audit logUsers and teams, pipelines, custom fields, email templates, privacy and retention, and a record of every change.

Optional modules

  • Quotes and online signingQuotes with VAT per rate, discount approval, a page where the customer signs, and view tracking.
  • Contracts and renewalsSubscriptions from won deals, MRR and ARR, notice dates and renewal deals.
  • Forecast and quotasCommit, best case and pipeline per seller and quarter, with a manager's adjustments.
  • CampaignsCampaigns with their members, responses, and the revenue they influenced and won.
  • Follow-up sequencesEmails, calls and tasks in a row, each step creating the next and stopping on a reply.
  • AutomationsWhen a lead comes in or a deal moves, is won or is lost: create a task, assign an owner or start a sequence.
  • Web formsForms for your own website that turn a visitor into a lead, with spam protection.

Built for selling in the Netherlands and Europe.

The rules a B2B sales team meets every week sit in Zenit itself, so nobody has to remember them.

  • VAT per rate

    Quotes show VAT for each rate and handle reverse charge for business customers elsewhere in the EU.

  • Online signature

    A simple electronic signature (art. 3:15a BW), with a SHA-256 fingerprint of the signed text as evidence.

  • Discount limits

    A discount above the limit you set waits for a manager's approval before the quote can go out.

  • Marketing consent

    Consent is recorded with its date, and campaigns and sequences skip anyone who asked not to be contacted.

  • Access and erasure

    A contact's data exported in full (GDPR art. 15) or anonymised (art. 17), and both are logged.

  • Retention

    Disqualified leads are deleted after the period you set, 24 months unless you choose otherwise.

  • Every change recorded

    Who changed what and when, with the value before and after.

  • Nothing left in the browser

    Pages with customer data are never kept in the browser's cache, and personal data never appears in a link.

Try Zenit as four different people.

The demo asks who you want to be. You get your own copy of Stroomlijn B.V., a made-up company that sells route-planning software, with 15 users and a year of deals. Only you see what you change.

Zenitcrm-demo.luvarly.com
  • Sanne de Vries

    Account executive

    Edits their own leads, deals and quotes, and reads the rest.

    Try

    • Plan the day from Today
    • Move a deal on the board
    • Convert a lead in one step
    • Send a quote and sign it as the customer
  • Ruben Bakker

    Sales manager

    Edits the team's records, assigns deals and approves discounts.

    Try

    • Switch Today to the team's numbers
    • Approve the discount under Approvals
    • Adjust a seller's commit in Forecast
  • Iris Kramer

    Sales operations, admin

    Sees and manages everything, settings included.

    Try

    • Add a stage to a pipeline
    • Build a web form or an automation
    • Import companies from a CSV file
  • Dennis Wouters

    Finance director, read-only

    Reads everything and changes nothing.

    Try

    • Check MRR and ARR under Contracts
    • Open a report and export it
    • Review the quarter in Forecast
Open the demo (opens in a new tab)
  • A made-up company. Stroomlijn B.V. and everyone in it are invented. Do not enter real personal data.
  • Your own copy. Only you see what you change, and the copy is deleted after 14 days.
  • No email goes out. Mail Zenit would send lands in the Mailbox inside the demo instead.
  • Dutch or English. Pick a language on the sign-in page, or switch later in your user menu.

Hosted by us, or on your own server.

The same Zenit runs in both places, with the same updates.

We host it

We run Zenit for you on Cloudflare, with your data stored in the EU. Your team only needs a browser.

  • Updates and backups included
  • A data processing agreement with us
  • Kept running by the people who built it

You host it

Run Zenit on your own server or in your own cloud, as a Docker image or on Node.js, with all data in one database file.

  • Nightly backups built in, the last 30 kept
  • A build with only the modules you take
  • No outside services needed; sending email is optional

Hosting by Luvarly

From the demo to your own Zenit.

A fixed price before anything starts, as with every project we do.

  1. Try the demo

    Click through Zenit as a seller, a sales manager, an admin or a finance director of a made-up company.

    Try the demo
  2. Request a price

    Tell us how many people sell, which modules you want and where Zenit should run. You get a fixed price within one business day.

    Request a price
  3. We set it up

    Your pipelines and stages, users and teams, and your companies, contacts and leads brought over from your current CRM or spreadsheets.

  4. Your team starts

    Sellers and managers start using Zenit, and we stay on hand for questions and changes.

What Zenit costs.

The price depends on three things, and you get it as a fixed quote before anything starts.

Request a price
An example request
UsersHow many people work in Zenit.
12 sellers and 2 managers
ModulesThe core, plus the optional modules you take.
Core, quotes and signing, forecast
HostingHosted by us, or on your own server.
Hosted by Luvarly
Your price
Fixed, within one business day

Questions, answered.

Can Zenit replace Salesforce or HubSpot?

For many small and mid-sized B2B teams, yes: leads, deals, quotes, contracts and the forecast are all in it. It is deliberately smaller, without an app marketplace or a separate licence for every feature. If you depend on one particular integration, tell us and we will say honestly whether we can build it.

Does Zenit work in English?

Yes. Every user picks Dutch or English, and notifications and emails follow the language of the person who receives them.

Where is our data stored?

If we host Zenit, your data is stored in the EU and we sign a data processing agreement with you. If you host it yourself, the data stays on your server; only the backups and email you set up go elsewhere.

Can we bring our current customers along?

Yes. Zenit imports companies, contacts and leads from a CSV file, with column mapping, a check of every row and a choice of what to do with duplicates. We do the first import with you as part of the setup.

Is a quote signed in Zenit binding?

A quote signed in Zenit carries a simple electronic signature (art. 3:15a of the Dutch Civil Code), with the signer's name, the time, the IP address and a fingerprint of the exact text kept as evidence. That is how most quotes between businesses are signed; for an agreement where the law asks more, check with your lawyer.

How does the demo work?

You pick one of four roles and get your own copy of a made-up company with a year of sales history. Only you see what you change, and the copy is deleted after 14 days.

Want Zenit for your team?

Tell us how many people sell, which modules you need and where Zenit should run. You get a fixed price within one business day.